High-Intent Leads
Prospects Who Are Already Looking
A high-intent lead shows active buying signals rather than being a cold, untargeted contact — helping your team focus effort where it's most likely to convert.
Recency
Signals weighted by freshness
Behavior
Based on real engagement, not guesswork
Fit
Matched against your ideal customer profile
Consent
Sourced and processed per applicable requirements
What makes a lead high-intent
Signals We Look For
Active research signals
Prospects actively researching solutions in your category right now.
Recency-weighted
Prioritized by how recently intent signals were observed.
Engagement-based
Includes prospects who engaged with relevant content or forms.
Trend-aware scoring
Scored using patterns that correlate with near-term buying activity.
Fit for
Best Suited For Time-Sensitive Sales Motions
High-intent leads work well for sales teams that can respond quickly — since intent signals are, by nature, time-sensitive.
Sales Teams Brokers Financial Businesses Real Estate Insurance Education SaaS
Move Fast on Prospects Who Are Ready
High-intent leads work best with a quick follow-up — pair them with our AI Follow-Up Automation for same-day response.