B2B leads are business contacts — companies or decision-makers — who match criteria you define, such as industry, size, location, or role. They may come from business data sourcing or from opt-in inbound activity.

Opt-in leads are prospects who have actively expressed interest or consented to be contacted through a form, campaign, or inbound channel, in line with applicable consent requirements.

B2C lead generation focuses on individual consumers rather than businesses. Availability of specific consumer segments varies by market, source, and applicable regulations.

Yes. Use the On-Demand Database request form to specify industry, geography, company size, job role, and required fields, and we'll scope what's available for your criteria.

Data and leads can be segmented by industry, geography, company size, job title, business type, revenue range, and other fields depending on availability for your target market.

Yes, geography (country, state, or city) is one of the standard filters on data and lead requests.

Yes. Industry is a primary filter across data, opt-in leads, and high-intent lead requests.

For B2B requests, job title and decision-maker role are standard filters, subject to field availability for your target market.

We support a wide range of industries — see our Industries directory. For niche or unlisted verticals, use Custom Solutions to describe your requirement.

A high-intent lead shows active buying signals — such as recent research activity or inbound enquiry — rather than being a cold, untargeted contact.

Leads go through checks such as contact validity, consent status, and qualification criteria before being delivered, depending on the lead type and plan.

Sample availability depends on the data or lead type and volume requested — ask your sales contact when submitting a request.

Delivery timelines depend on the complexity of your criteria and requested volume. Typical ranges are shared during scoping.

Yes, within the fields available for your target market and lead type — specify required fields on the request form.

Availability varies by country due to differing data and communication regulations. Tell us your target markets and we'll confirm feasibility.

It's the complete journey from lead source through opt-in, verification, CRM, Email/SMS/RCS communication, AI follow-up, nurturing, and conversion — built as one connected flow instead of disconnected tools.

Yes, campaign and lead delivery can be structured for CRM integration. Tell us your CRM during scoping so we can confirm compatibility.

Yes — segmented, sequenced email campaigns are available as a standalone channel or as part of a 360° campaign.

Yes, SMS campaigns are available for time-sensitive or direct-response messaging, subject to applicable messaging regulations.

Yes, RCS (Rich Communication Services) campaigns are supported where device and carrier support is available.

Yes — AI follow-up automation operates according to rules you configure and applicable communication requirements, with human hand-off for closing conversations.

Yes, campaigns can be built around your specific channels, sequencing, and automation rules via Custom Solutions.

Yes — our 360° Campaign Solutions cover the full journey from lead source to conversion and retargeting.

Lead nurturing keeps prospects engaged with relevant content and touchpoints across channels until they're ready to convert.

It's the set of automated nudges, reminders, and hand-offs that help your sales team move qualified leads to a close.

Opt-in leads are collected and processed according to applicable consent and privacy requirements for their source and market. See our Consent & Compliance section on the Data Compliance page.

Use data and leads only for lawful, permitted business purposes consistent with the applicable consent basis and regulations in your operating jurisdiction.

No. Compliance depends on jurisdiction, use case, source, consent status, and applicable laws — it is not universal. Review our Data Compliance page before using any dataset.

Our Lead Replacement Policy covers criteria and process for replacing invalid or non-compliant records — see the full policy page for details.

Refund eligibility depends on the product, delivery status, and circumstances — see our Refund Policy page for full terms.

Yes — the Enterprise plan covers custom volume, custom fields, and a tailored campaign build-out. Visit our Enterprise page to enquire.

Pricing depends on data/lead type, volume, geography, and channels. Request pricing from any plan card and our team will share a tailored quote.

Yes — use the Custom Plan form to describe your monthly volume, industries, countries, and channel requirements.

Use the Contact page, Book a Demo, or Talk to Sales button anywhere on the site to reach our team.