Appointment Generation for a Multi-Specialty Diagnostics Chain
A diagnostics chain wanted to grow appointment bookings for preventive health packages.
Illustrative case study template — replace with verified customer data before production use.
Client Problem
Low awareness of preventive packages among the existing patient database.
Target Audience
Existing patients and local opt-in leads interested in preventive health checkups.
Lead Strategy
B2C leads combined with the client's own patient list, segmented by past visit type.
Qualification
Contact-preference and consent verification before any health-related messaging.
Campaign
SMS and RCS reminders for package offers, paired with email package details.
Automation
Follow-up reminders sent to leads who viewed but didn't book a slot.
Results
- Illustrative result — preventive package bookings increased during the campaign window.
- Illustrative result — no-show rate for booked slots decreased with reminder automation.
Lessons
RCS reminders with rich booking links outperformed plain-text SMS for this audience.
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