Admission Enquiry Generation for a Multi-Campus Coaching Institute
A coaching institute needed enquiry volume ahead of a new academic term across three campuses.
Illustrative case study template — replace with verified customer data before production use.
Client Problem
Enquiry volume dropped outside of peak admission months.
Target Audience
Parents and students researching entrance-exam coaching within campus catchment areas.
Lead Strategy
Industry-specific lead generation targeting education-intent audiences by city.
Qualification
Course-interest and grade-level screening before routing to counsellors.
Campaign
Email nurture with course details, backed by SMS reminders for counselling call slots.
Automation
AI follow-up handled initial FAQ-style questions before human counsellor handoff.
Results
- Illustrative result — counselling call bookings increased during the off-peak window.
- Illustrative result — counsellor response time to new enquiries improved.
Lessons
Automating first-response FAQs freed counsellors to focus on qualified conversations.
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