E-commerce
Re-engagement Campaign for a D2C Consumer Brand
A D2C brand wanted to re-engage lapsed customers ahead of a seasonal sale.
Illustrative case study template — replace with verified customer data before production use.
Client Problem
A large share of the existing customer list had gone inactive.
Target Audience
Past purchasers who had not transacted in the prior six months.
Lead Strategy
Segmentation of the client's existing B2C contact list by last purchase date and category.
Qualification
Consent and contact-preference check before re-engagement messaging.
Campaign
Email plus SMS sequence with segment-specific offers tied to past purchase category.
Automation
Follow-up messages targeted opens/clicks that didn't convert within 48 hours.
Outcome
Results
- Illustrative result — reactivation rate improved among the targeted lapsed segment.
- Illustrative result — average order value on reactivated customers held steady versus baseline.
Lessons
Category-specific offers outperformed a single generic seasonal discount.
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