Test-Drive Booking Leads for a Multi-Brand Car Dealer Network
A dealer network wanted more qualified test-drive bookings ahead of a new model launch.
Illustrative case study template — replace with verified customer data before production use.
Client Problem
General enquiry leads were not reliably converting into scheduled test drives.
Target Audience
In-market car buyers researching the relevant vehicle segment.
Lead Strategy
High-intent leads filtered by vehicle segment and budget range, plus dealer-location matching.
Qualification
Budget and timeline screening before routing to the nearest showroom.
Campaign
SMS and RCS for test-drive slot booking, email for model comparison content.
Automation
AI follow-up re-engaged leads who browsed but didn't confirm a slot.
Results
- Illustrative result — test-drive bookings increased during the launch campaign window.
- Illustrative result — showroom follow-up response time improved.
Lessons
Location-matched routing reduced drop-off between enquiry and showroom visit.
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